Case 1
The resume says: "Led the team to grow revenue by 300% over two years."
The roast: 'Led the team to grow revenue 300%' is a sentence where you take credit for everyone's year. What did YOU decide? What did you kill? What moved because you were specifically in the room?
Why it is weak: Team outcomes without your individual decision-making invite the interview question you cannot answer: 'what would have happened without you?'
Improved: Prioritized self-serve onboarding over an enterprise feature, lifting trial-to-paid conversion 9% to 15% and adding $600k ARR within two quarters.
Why it works: Now there is a decision (prioritization), an alternative (the killed feature), and an owned metric. The number shrank and the credibility grew, which is how PM seniority actually reads.